BSC at the dome

Boston Scientific sponsors Gopher sports which is great. As a part of that sponsorship they get a certain amount of advertising at events. Last month I was asked by HR if I might be interesting in creating animation for use at the Gopher football games at the Metrodome. Hell yeah!

This is a still from the animation. Click on it to see the full resolution version. Be ready to scroll!



Right off I hit on the idea of the long strip being a blood vessel so I thought blood cells would make a neat backdrop to the text and logo treatments. I also tried more 3D cells but the more graphic cells looked better and didn't screen blood!

The display it would play on is one of those wrap around LED displays between upper and lower desks. I've usually seen them as continuous bands all the way around but the dome display was just stand alone with the bizarre resolution of 2400 by 40 pixels. By contrast, a TV is generally speaking 640 by 480 pixels. The whole piece only 17 seconds long and designed to loop for as long as they play it during breaks in the action. Its so wide that it's hard to put onto the blog. But is you want to see it, right click on this link and down load it. Then play it in Quicktime.

Here is a photo at the dome. The animation is the blue strip in the middle and just peeking in on the right.



OK, so I have to come clean on the photo. It's a fake. I couldn't find anyone to take a photo at a game so with a little help from some nameless Gopher fan on Flickr, I was able to find a random game photo. It nicely shows the display - just not the right message. No problem. Here's how I did it. Click on the images for a zoom in.

Here is the orginal. With a little color and contrast adjustment.



I saved one frame (this one) from the animation. Then scaled it down and warped it slightly to the curve of the stands. I was kinda luck that it's mostly flat to the camera so I didn't have to correct for perspective.



The new display does not look like its lit up so I had to add some glare and boost the saturation.



Much better. I also added subtle things like noise to the new elements and grunged up the edges. The CG elements were too perfect.