UltiMed Animation

Last Summer I did a freelance animation project for a contract engineering company. It was to demonstrate a new product they designed for the dispensing and disposal of syringes. A version of the animation has become a part of the company homepage. UltiMed

They messed around with the timing of the animation and slowed it down - which makes it slightly jittery. I often run into this. Customers are always concerned that the viewer will not 'Get it' unless it's really slow. Yet one of the benefits of animation, and particularly web animation, is that viewers can stop it, rewind it, and generally watch it until they 'Get it'. I believe the concerns comes from a TV mentality where you get to see something once and then it's over.